Online Reputation Management For Auto Dealers and Car Dealerships
The online reputation of your auto dealership is critical. Are you sure you know what your customers are saying about your business online?
Why the Online Reputation of Your Car Dealership Is Important
One of the most valuable assets your dealership has is a positive online reputation. Auto dealers and car dealerships with solid reputations have a significant edge over the competition. Your business can even attract more prospects from online sources. By comparison, dealerships with negative reviews will suffer serious consequences that can include lost business.
Now more than ever, consumers rely on the opinions expressed by others online.
Increasingly, consumers perform online research prior to deciding what to buy and from where to buy it. This is particularly true when it comes to large purchases, such as vehicles. Studies have shown that a high percentage of consumers are now influenced by online recommendations, reviews, feedback, and ratings posted by previous customers.
A surprising majority of consumers say that their trust in a business is increased by positive reviews. Furthermore, more than half of consumers state they are more likely to select a business that has positive reviews posted online.
Positive online reviews can even influence Google. Customer reviews impact online searches.
For instance, businesses that have numerous positive reviews tend to show up higher in search engine rankings. Businesses with negative reviews or even those who do not have very many reviews will usually appear lower in search engine rankings. Given that most consumers never venture past the first page of search engine listings, it’s incredibly important that your car dealership appears in one of the coveted spots on the first page of search engine results.
As important as a good online reputation may be, it’s not something that happens right away.
The simple fact is that it takes time to earn positive reviews. Reputation management services can help you to cultivate a solid online reputation using ethical methods. One option is to simply ask your customers to post positive reviews. Each time you make a sale and a satisfied customer drives off your dealership lot, ask them to post a review on Yelp, Google, or a social media site. You could even provide incentives to encourage them to do so, such as complimentary oil changes or free carwashes.
This is an excellent way to curry good favor online
Maintaining a good reputation online for your car dealership does require work. One of the problems that many auto dealers run into is that they stop monitoring reviews. To maintain the reputation you have built online, it’s critical that you take the time to interact with your customers online. The problem is that many dealers simply do not have time for this type of interaction. Reading and responding to reviews does take time, but you must stay on top of what is being said about your car dealership online.
Even if your car dealership does have an excellent reputation online, the reality is that there will always be a customer who is not happy about something. As the old cliché goes, it’s always the squeaky wheel that gets the grease. In this case, it will always be the unhappy customers who will tend to post negative reviews the fastest.
In the event that your car dealership does have a negative review posted, you need to act quickly.
Many times, auto dealers simply ignore negative reviews. Certainly, no business owner wants to read a negative tirade by an unhappy customer. Yet, you cannot afford to sweep it under the rug. The best course of action is to apologize and offer a solution for rectifying the problem. Most importantly, your car dealership needs to publicly address the problem.
As time consuming as this might seem, these steps are necessary to protect your car dealership’s online reputation. We specialize in providing online reputation management services for auto dealers and car dealerships.
With our services, you need never worry about what is being said about your dealership online, because we will stay on top of it for you. You can rest assured that we will monitor every social mention and review of your dealership, ensuring that your reputation is protected.