Online Reputation Management For Financial Services
Reputation is powerful for any industry, but it’s imperative for the financial services sector.
Even so, reputational crises remain a serious problem for many financial services firms. According to a survey conducted by Ernst & Young, reputation remains one of the single most important factors to consumers in determining whether they should trust a financial services firm. The issue is that such expectations are not being met in an effective manner.
Given the fact that public trust of financial services providers has dipped to an all-time low over the past few years, the onus is now on financial services firms to monitor their online reputations carefully. Most firms simply do not have the time to manage this on their own, however. The good news is that we can help by providing effective online reputation management services.
Why Trust Us withManaging Your Online Reputation
The internet can provide a tremendous amount of benefit for businesses. Yet, there can also be some drawbacks. Among the most significant of those disadvantages is that you have extraordinarily little control over what others say about your brand.
As a financial advisor, the health of your business depends on your online reputation. Such reputations are built and maintained almost exclusively online today. Even one negative review could impact your firm not only today but for many years to come.
Financial services are part of an industry that is highly regulated.
Many financial services firms are often discouraged from taking advantage of online interactions and digital marketing opportunities, including social media platforms. Even so, it’s imperative that you know what others are saying about you in order to maintain a positive online reputation.
When a prospective client is looking online for a firm they can trust with their investments, they naturally want to be assured of finding a reputable firm. In the event that negative information has been published online about your firm and that information appears in search engine results, prospective clients are less likely to trust you and choose your firm. It’s hard enough to get people to trust you when they do not know you.
Establishing trust can be even more difficult when you must first get past the barrier of negative reviews.
How We Can Help You Protect Your Reputation Online
One of the ways we do this is by working with our clients to establish social media profiles that remain active. Such active social media profiles have a much greater chance of appearing in the first page of search engine results, meaning potential clients are more likely to see those results before they see any negative reviews.
We will also actively monitor any mentions made of your financial services firm online so that we can instantly and appropriately respond in the event that any negative reviews are posted about your firm online.
There is no need for a single negative review to cost your firm potential clients and business.
You may not be able to stop unsatisfied clients from leaving negative reviews about your firm online, but in the event that they do, it’s important to have an effective strategy in place. We can assist you with this process. By entrusting us to handle this for you, your financial services firm will have more time to focus on providing your current clients with stellar service.
In today’s social media-laden society, there is simply no getting away from the fact that prospective clients are first going to turn to the internet before they consider trusting you with their assets. Our reputation management services for financial service firms can help ensure you maintain control over what is said about you and how you respond.