Online Reputation Management For Real Estate

Helping someone buy or sell a home is an incredibly personal business.

As a real estate broker or agent, your reputation is everything. A positive reputation is key to the success of your real estate business. A study conducted by J.D. Power found that up to one-third of first-time real estate clients base their choice of agents on reputation. Given those statistics, it’s imperative for real estate agents and brokers to consider what their reputation online says about them.

Buying a home is usually one of the largest investments a person will make in their lifetime.

Therefore, it only makes sense that consumers feel the need to know that their agent or broker will have their best interests at heart. Ultimately, buyers and sellers alike are searching for a real estate agent or broker they feel they can trust. With so much at stake, developing trust inherently lies on reputation.

According to the National Association of Realtors, reputation and trustworthiness are two of the most important factors taken into consideration when a buyer is selecting an agent.

According to the National Association of Realtors, reputation and trustworthiness are two of the most important factors taken into consideration when a buyer is selecting an agent.

In the past, you only had to worry about what people were saying about your real estate business to their immediate acquaintances.

Today, that is no longer the case. You have to be concerned with your online reputation, as well. What does your online reputation mean? When many agents and brokers think about their reputation, they might think in terms of referrals.

While satisfied buyers and sellers are important to your business, your reputation does not end with referrals. Your online presence, which includes your listings as well as reviews, social media profiles, and blog posts, contributes to what prospective customers see about your online. Your online presence must reflect a reputation worthy of your clients’ trust.

While you may spend your day handling the details of listing and marketing properties, you are not just selling properties.

You are also selling your expertise and ability to match buyers with the right properties, bring in the best price for your sellers, and negotiate the best deals. Prospective buyers and sellers look toward your reputation, both online and offline, to gain a sense that they can trust you to perform all of those tasks and more.

Clients want to know that they will feel comfortable working with you and that you can be trusted to handle a momentous task in their lives – buying or selling a home. Curb appeal is critical in selling a home because it is often the first impression a buyer receives of a property. Likewise, what a client sees about you when they perform an online search is their first impression of you.

If the first thing a prospective buyer or seller sees is a lot of negative reviews, chances are high that they will move on to your competition.

The good news is that even if you have a less-than-stellar online reputation, it’s never too late to cultivate an online reputation that clients will view as trustworthy. Our online reputation management services for real estate agents and brokers can help you understand what goes into developing a positive online reputation and what you can do to combat negative reviews.

We accomplish this by searching your business online to understand the current state of your reputation. We then work with you to make sure your business listings are accurate and respond to any negative reviews. In real estate, it’s all about location, location, location. The same can also be said of your online reputation. It’s all about where your reviews appear.

To ensure you have the best reputation online possible It’s imperative that you be able to identify what is being said about your business and where.
Ideally, you need positive reviews on the most popular mainstream sites, such as Google and Facebook, but you also need positive reviews on realty-specialty sites, such as Zillow and Trulia. When you are involved in one of the biggest transactions of a person’s life, you must realize that there will be unsatisfied clients from time to time. Ultimately, there is nothing you can do to stop them from posting a negative complaint online. Even so, our online reputation management services can help drown out those reviews to ensure your online reputation is truly representative of the superior service you provide.