Online Reputation Management For Restaurants
Whether you have an established restaurant or are new to the block, it’s important to monitor what your customers have to say.
As mobile usage becomes more commonplace, reputation management for restaurants is critical. Competition in the food services industry remains fierce. Before new customers visit your establishment, there’s a good chance they have already checked out at least a few peer reviews online. Restaurants live and die by reputation. The only difference between today and a few decades ago is that restaurants must now be concerned about their online reputation.
What customers are saying about your establishment on sites like Yelp, OpenTable, Urbanspoon, TripAdvisor, and more matters.
Hopefully, customers are posting positive reviews. If they aren’t, however, you cannot afford to simply ignore the negative reviews. You must know what people are saying about your restaurant online at all times and be prepared to respond. Whether the comments are about food quality, service, or even the ambiance of your establishment, you need to know what is said and be prepared to respond promptly.
Ignoring the Problem Doesn’t Resolve the Problem
Some restaurant owners try to avoid this problem by simply not claiming their pages online or not taking the time to manage their account. You could try to ignore the issue, but that will not stop customers from reviewing you. Today, everyone is a food critic, and you cannot ignore it and hope it will go away. The best course of action is to address it head on and take a proactive approach.
If you fail to claim your profile online, you can be assured that prospective customers will notice. When this happens, they will not be able to reach you and could even be unsure as to whether you are still in business. This hardly projects a respectable, energetic online presence.
To avoid this problem, you need to make sure that every page for your restaurant is claimed online and contains as many details as possible, including your establishment’s location, hours of operation, price range, menu, parking info, whether you offer Wi-Fi, and photos.
You should also add any other details or amenities your restaurant provides that could attract new patrons, such as specials, party rooms, televisions over the bar, etc. You should add anything that sets you apart from the competition.
That is certainly a good start, but you also need to take the time to respond to feedback when it’s posted. For many restaurant owners and managers, this is the most challenging aspect of online reputation management.
It can take a lot of time to answer customer reviews. The good news is that you do not have to handle it on your own. Our online reputation management services for restaurants can help you to manage those reviews effectively without taking up your valuable time.
Developing the Right Strategy for Responding to Negative Reviews
Whether a review is positive or negative, you should always thank reviewers for leaving feedback. This should be done professionally and politely. In the event the review was negative, you should also apologize for whatever occurred, even if you do not believe your restaurant was at fault.
It is critical that prospective customers see you addressing a negative situation. In the event of a negative review, it can also be a good idea to contact the individual who posted the view privately to try to resolve the situation. After all, you do not want to lose a customer.
Given the number of locations online where reviewers could post about their experiences in your restaurant, trying to stay on top of all of them could quickly become a time-consuming task.
That is time that you likely do not have to spare. You certainly do not want to detract from your ability to provide the best possible experience to the guests visiting your restaurant. Our comprehensive online reputation management services ensure that you are able to stay on top of what is being said about your establishment online without sacrificing your valuable time. We stay on top of everything for you while working with you to help you build, repair, and even enhance your restaurant’s reputation online.
Contact us to find out more about how we can help you with our professional online reputation management services for restaurants.